When radio towers become obsolete


towerIt’s a cold hard fact that making money is more important to radio station owners and investors than being the best they can be. Don’t get me wrong. Making money is vital. However, when making money trumps being your best, radio stations become mediocre. The proof is in the production room where sloppy mistake-ridden commercials make it to the air, and in the control room where fewer and fewer actual live shows occur because shows are voice-tracked days in advance. So the DJ forgoes being fun or interesting and instead reads uninteresting PSAs or station promos (which most listeners could care less about) in order to quickly whip through the six shows he needs to record in one sitting.

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